Did You Know?

Microsoft Once Held a “Funeral” for the iPhone

FINANCEINNOVATION

Thrive Vision

6/12/20251 min read

In 2010, Microsoft employees marched through campus with a coffin holding a mock funeral for the iPhone, celebrating the launch of Windows Phone 7. They were so confident their new device would bury Apple.

But the tech world had other plans.

What Happened Next?

While Windows Phone struggled to gain traction, the iPhone skyrocketed, dominating the smartphone market and redefining mobile computing.

Meanwhile, Windows Phone slowly faded into obscurity, officially discontinued by 2017.

A bold prediction, a dramatic funeral and a reminder that in tech, the future rarely follows the script.