Great Things Take Time: From ₹30,000 to a ₹475 Cr Empire

They started with just 30,000 and a momo stall. Now? Over 800 outlets and 475 Cr+ revenue. Sagar and Binod turned street food into a giant empire!

ORDINARY TO EXTRAORDINARYSTARTUP TO STANDOUTSUCCESS STORY

Thrive Vision

7/25/20252 min read

In 2008, two friends in Delhi Sagar Daryani and Binod Homagai shared a dream, ₹30,000 in their wallet, and a momo stall.

No fancy money. No business school. Just love for food and faith in something more. They didn't begin with an empire. They began with a steel counter, a tiny kitchen, and a hope that people would walk in. And slowly… they did.

Momos on the Menu, Passion in the Air

It was just a simple street-side stall, selling freshly steamed momos but soon, it caught fire — not because the food was great, but because there was something unique.

Consistency. Cleanliness. Care.

They called it Wow! Momo because that's how they wanted every bite to be.

And incrementally, bite by bite, customer by customer, city by city it expanded.

No Overnight Success Just Relentless Hustle The ride wasn't viral. It wasn't overnight. There were no shortcuts just long hours, thin margins, and ambitious dreams.

But Sagar and Binod persevered. They reinvested every rupee. They opened one stall, then two. They transitioned from scribbled-up menus to branded packaging to creating a brand that people recognized from afar.

Although it was not an overnight success, their hard work paid off in the end. And voila! Wow! Momo was a movement.

From Stall to Startup Legend

Today, that little momo counter has turned into 800+ stores throughout India

A ₹475 crore+ yearly revenue More than 5,000 staff Several spin-offs such as Wow! China and Wow! Chicken From two buddies and a steamer to turning into one of India's greatest QSR (Quick Service Restaurant) chains. And the cherry on top? They still never cut corners.

Belief > Background

Neither of them were from big money. They weren't Ivy League graduates or coders. They were just ordinary guys with an improbable amount of faith in themselves. Where others saw momos as street food, they saw opportunity. Where others quit, they bet harder. And today, investors, customers, and even rivals are taking notice.

A Lesson Wrapped in a Steamed Momo

Their tale is evidence that You don't need a billion dollar idea to create something massive.

You simply require an idea, discipline, and the heart to persevere particularly when it's difficult. Well, the next time you hear someone say your idea is "too small" recall Sagar and Binod, and their tiny momo stall.

Because big things happen gradually. However, once they occur, they transform everything.