HOW A 22-YEAR-OLD TURNED STREET STYLE INTO A 4 LAKH/MONTH BRAND

Nandan is a 22-year-old entrepreneur who took his passion for street fashion and turned it into one of India's most rapidly growing homegrown brands Untamed Streetwear.

It All Started With a Cart and a Dream

Nandan wasn't from a business background. No investor, no marketing budget, no social media department just his savings, passion, and a street cart.

In 2021, with a handful of rupees and a daring vision, Nandan began peddling oversized T-shirts and hoodies off a street cart in Bangalore's high-street areas. His designs were different gritty, edgy, and unapologetically Gen-Z.

While other big brands followed trends, Nandan created a persona. His fashion wasn't just clothing it was a vibe, a statement, and a culture.

The Breakthrough Moment

In weeks, word was spreading. Influencers sported his tees, rappers in the city mentioned him, and in no time, his humble cart turned into a destination for the young people of Bangalore.

He named his brand Untamed Streetwear apt representation of his bold attitude.

The name itself was a talking point: "Where did you get that?" — "Untamed."

And the buzz took off.

Cart to 4 Lakh/Month Business

Now, Nandan's weekend sales alone generate ₹3–4 lakh each month.

His one cart has turned into a brand with online sales, pop-up shops, and repeat customers. He only works on small drops, good fabric, and emotive designs the kind of garments that communicate before you even do.

The cherry on top? He's still intimately involved in everything from initial sketching to final packing of the hoodie.

He states,

"I didn't want to just sell clothes. I wanted people to feel something when they wear Untamed."

The Secret? Consistency and Authenticity

Nandan's story attests to one simple fact you don't need a perfect beginning; you just need to begin.

Whereas most individuals wait for the "right time," he constructed something from ground level, learning from each mishap.

He didn't pursue perfection he pursued progress.

In a city flooded with fast fashion and influencer brands, Nandan stood out because his work was real and real always wins.

Lessons from Nandan’s Journey

If you’re dreaming of building something of your own, here’s what his story teaches:

1. Start small, but start now. Every empire begins with one brave step.

2. Don’t copy trends create them. Be original. Let your brand carry your personality.

3. Be at it each day. The world witnesses the success; you alone are aware of the grind.

4. Be patient. Good things really take time and the greatest stories develop slowly, like trust.

The Road Ahead

Nandan's now expanding Untamed Streetwear into a full-fledged lifestyle brand right from tees and hoodies to sneakers and accessories. Collaborations, influencer partnerships, and pop-up events all over India are already on his 2025 agenda.

But despite success at his doorstep, his attitude is humble.

He states,

"It's not about the money. It's about seeing people wear my idea and make it part of their story."

In a nation where everyone pursues secure jobs, Nandan constructed a dream out of fabric, determination, and street passion.

He's living proof that success doesn't happen overnight it's sewn together, hustle by hustle.

Because at the end of the day, wonderful things don't happen quickly they happen to those who never give up showing up.