Milaf Drink That Made ₹700 Crores in 30 Days

In a market dominated by sugary colas and synthetic sodas, few expected a drink made from dates a humble desert fruit to shake up the global beverage industry. But in just 30 days, Milaf Cola did the unthinkable.

Launched in Saudi Arabia, Milaf Cola, the world’s first soft drink made from dates, racked up a staggering ₹700 crore in sales, proving that innovation rooted in tradition can become a global phenomenon.

A Taste of Tradition, Reinvented

Dates are deeply woven into the cultural and culinary fabric of the Middle East symbolizing hospitality, health, and heritage. Yet, no one had thought of turning this ancient fruit into a fizzy, modern beverage.

That changed with Milaf, a bold new brand that asked: What if we could create a healthy, natural cola without the artificial stuff and still make it taste amazing?

Their answer? A unique, effervescent drink that combined the sweetness of premium dates with the kick of a cola, without using refined sugar or harmful preservatives.

The Launch That Went Viral

The brand debuted in Saudi Arabia with a clever marketing strategy. It didn’t rely on celebrities or gimmicks. Instead, it leaned into authenticity promoting health, heritage, and halal-friendly refreshment.

Word spread fast. Social media influencers started reviewing it. Health-conscious customers praised it. Within weeks, shelves were empty, and restocks sold out in hours.

The Future of Milaf

Following its explosive debut, Milaf Cola is set to expand to Asian and European markets. The company is already working on variants zero sugar, flavored mixes, and even a sparkling date energy drink.

They’re also investing in local farms, supporting sustainable date farming, and creating jobs across the region.

A Revolution in a Bottle

Milaf is more than a beverage brand it’s a symbol of how regional heritage can become global innovation. It didn’t just challenge the cola giants it created a whole new category.

“We didn’t want to beat Coke or Pepsi,” said the founder in an interview, “we wanted to build something for ourselves by us, from us, and for the world.”

And in just 30 days, they did exactly that.