Start: ₹5,000 to ₹2 Crore How This Woman Made Her Bold Ideas Go Viral as a Jewelry Business

Diksha Singhi is the story of a woman from Guwahati and the courage she showed in defying the norms of playing safe and following trends and Diksha Singhi’s story is the story of a woman from Guwahati and the courage she showed in defying the norms of playing safe and following trends and “playing safe and setting trends” is what she chose not to do and “a Little Extra” is what she ended up with and “a Little Extra” is one

"What began in 2020 with only ₹5,000 and one craftsman is today a thriving brand that is making over ₹2 crore." This is a testament to the fact that while finances and talent can go a long way, at times nothing can replace the strength that comes with imagination and taking a chance in the business world.

The Beginning: A Girl, An Idea, & Just ₹5,000

In August 2020 was not a easy year for anyone. Lockdowns, uncertainty, and fear had spread all over the world. But for some people, rough times mean new beginnings. This is what happened to Diksha.

Like most Indians in her age group, Kalki was very active on Instagram, but not because she ran an enterprise there. She just liked creating fashion statements and quirky styles. What mattered most to her has always been jewelry that carries a statement or carrying conversation-sparking accessories.

However, she realized something very important:

• Indian jewelry has been lovely, but sometimes it hasn’t been ‘fun,’

• Conventional designs dominated the scene, but fun creativity was lacking.

She had no desire to create anything traditional, such as gold or silver designs. She wanted to create accessories that made people smile.

That’s when the concept of A Little Extra came to life.

With a mere budget of ₹5,000 and assistance from an artisan, she was able to produce her own set of earrings, which were handcrafted, vibrant, and totally different from what the fast-fashion brands had to offer.

She was not trying to impress the world. She wanted to appeal to the bold souls who liked the notion of ‘a little extra’.

“A little extra” meant taking

The Quirk That Stopped India Scrolling

In a world where people mindlessly swipe, Diksha required something that would make them actually, literally, pause.

And she found it.

Her early designs were refreshingly unexpected:

• Red Chilli earrings with a fiery attitude

• Durga-themed artworks that blend tradition and attitude

• Small objects of everyday life as wearable art

These accessories were much more than that they symbolized moods, confidence, and personal expression.

Instagram noticed.

They were shared, tagged, wrote about, before she even realized…

“A Little Extra” went viral.

Her boutique brand in Guwahati just flew off shelves as everyone from fashion influencers to college-going youth and working women were lusting for her art.

Scaling With Purpose: From Solo Artisan to Growing Team

Going viral gets people's attention, but it also comes with pressure.

But suddenly, Diksha received more orders than she had ever anticipated. Her home decor project had turned into a full-time business in one day. Now, she required more than just one craftsman to work under her.

• She started to construct her team, and this took her time.

• She hired more craftspeople and trained them to imbue each item with that same uniqueness and flair that came along with buying from that brand.

However, unlike other rapidly expanding brands, Diksha remained true to her core:

Everything, including the furniture. Quality remained a key consideration

However,

• Designs were original

• Affordability remained unchanged

Her agenda wasn’t just about profits.

The reason behind this was to enable creatives and give people access to fashion that is bold and futuristic.

Brand Identity: Loud, Proud, and Fearlessly Different

What made 'A Little Extra' so special was its storytelling. There were meanings in every design. Each work contained an element of culture, comedy, or raw emotion.

Diksha did not want her jewellery to go with the crowd; she wanted it to be distinct. And her personal brand included:

• Bright, vibrant colors

• Related captions and reels

These cultural components, laced with contemporary spice and snark

Festival designs, emotion designs, movie designs, food designs, and life designs

Her jewelry wasn’t modest.

• It wasn’t subtle

• It wasn’t “safe.

“This was loud, it was bold, it was desi, and it was And India loved it.

Winning with Instagram: The Power of Real People

Diksha has done something amazing on Instagram she has not hired models who look like mannequins.

• She used real people.

• Customers were encouraged to share pictures.

• She uploaded user-generated content.

• She has created an environment where each individual felt noticed and celebrated.

This authenticity lent a degree of relatability to A Little Extra.

It was like the brand was made for the common man, not only the fashion aristocrats. And this community turned out to be her greatest marketing resource.

From ₹5,000 to a ₹2 Crores Brand

Nowadays, A Little Extra makes an approximate revenue of over ₹2 crore, but that just scratches the surface.

It is the nature of the success that matters here:

• With creativity, not capital

• With Instagram, Not Investors

• WITH AUTHENTICITY, NOT PERFE

• With craftsmanship, not assembly-line production

• With bold expression, not safe design

What We Learn From Diksha's Journey

Her experience offers a lesson to all who have ambitions of doing something of their own:

• 1. Small beginnings will not restrict big dreams.

The concept is so powerful that just ????5,000 will suffice.

• 2. Creativity equals hard cash.

People don't remember the ordinary things. They remember the extraordinary ones.

• 3. Community over advertising.

Her customers turned into promoters.

• 4. The truth

What people desire is relatability rather than perfection.

• 5. Begin with what you have.

Money was not her resource but her mindset.

• “The Heart of Her Success: Being a Little Extra”

• “The world tells you to blend in,” she said.

To be simple. To avoid being too loud.

However, A Little Extra shows something else

Being bold is an adjective. Being different is a brand. “Being extra” may just be your greatest strength. Diksha didn’t wait for validation. She didn’t wait for funds. “She didn’t wait for the perfect time." She started something, and then the world caught up.

Final Thought

This Each time someone wears her chilli jewelry or her Durga designs, they are carrying a part of her story in those designs that dreams do not require large amounts of money but large doses of bravery. Diksha Singhi’s journey is not just an experience in the world of It is an issue of identity and ambition and what drives the creative spirit. ₹5,000 to ₹2 crore

her story can teach us that sometimes the greatest success begins with the smallest step and the biggest heart that never wants to quit. And maybe, just maybe… Your journey is waiting for you to be

A Little Extra too.